I watched a lot of cartoons and movies. I draw incessantly and carry a sketchbook everywhere. I work in animation and self-publish my books. There are monsters in the streets, don't wear red. Mad bulls and monsters hate that color. I still watch cartoons.

Monday, August 09, 2004

Helvetica vs Arial : Or Change-it-slightly-and-call-it-yours Department of Dirty Tricks.

There was a time when you couldn't get away from Helvetica and it became tiresome to call out that font for copy or headlines in ads that I—in another life as an advertising art director—had to do invoices for typesetting orders (Yep, you actually had to buy typesetting from another place to put in your ads). Eventually, it's heyday came and went.

But Helvetica as a font didn't close shop. Then Arial decided to open for business—and, aside from the name, it looked very familiar.

To the untrained eye, the difference was hard to spot. After all, most people would have trouble telling the difference between a serif and a sans serif typeface. But to an experienced designer, it was like asking for Jimmy Stewart and getting Rich Little.

--Mark Simonson, The Scourge of Arial

The moral: Winning isn't everything. Winning by being a sneak gains you fans. The kind you shouldn't want—and you'll deserve all that's coming to you.

A full article by Mark Simonson here outlining the history of how this came to be.

If you wanted to kick Arial around, then have at it here.

A how to spot the difference here and

A sold out t-shirt vote of support. Would have been nice.

The man who created Helvetica, Max Meidinger.

Via Whatdoiknow.org and a buncha other sites who were indignant long before my fascination with it.


Anonymous Anonymous said...

Hey, except for the upper case R, I prefer Arial.
Go Microsoft!


11:19 AM

Blogger Gerry Alanguilan said...

Hello Ronnie!

Remember me? I emailed you once a while back. :) I was rummaging through my old stuff, and I found a portfolio published by students at UST back around 1984 or so and man, you have a picture there. Awesome!

Hey, I'd like to check out your comic book. How much for all issues so far? Let me know where to send it and how much shipping you would need to send it. Thanks man! Mabuhay ka!!

Gerry Alanguilan

9:59 AM

Blogger Ronnie said...


Thanks for posting. It's good to have preferences. I've used both fonts. I haven't compared them till now. I now have a preference.


1:43 PM

Blogger Ronnie said...


A portfolio of UST students, you say? I remember being featured in Vision Magazine the year after I left the editorial staff. I wonder if that's it. I also had a group of friends who used to go to Filbars in Cubao back in the early 80's because we were comic book nuts. And we were the lonely few, really. We probably did some drawings, I can't really remember.

My books? Well, write me back at paperbiscuit@earthlink.net and let's talk. I'll be glad to send you a package. Regards to all in the local comics industry.


1:48 PM


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